The web can be a cost-effective way to level the playing field and compete in a big business economy, while investing small amounts of resources.
Ideally, a logo should function as a discrete unit with a width not much greater than its height.
Americans are exposed to over 1,200 forms of corporate communications every day.
Iconic logotypes are also referred to as combination marks. An iconic logotype generally combines a brandmark symbol with a wordmark.
The very high contrast between white and black, having opposite locations on the chromatic scale, is good for standard paper books but not for the Web!
A highly effective logo becomes a symbol of your company image, and demonstrates your attention to detail whether it's used on your web site, Flash animation, advertising or letterhead design.
A logo is a design used by an organization on its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. A graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
People are drawn to clean, uncluttered logo designs because they can easily absorb and recognize the symbol at a glance.
A logo design defines a companies direction, character.
Certain colors produced by the glowing phosphor of PC monitors are very intense and tend to assault the eyes with their potency, such as when you look at snow in bright sunshine.
A basic principle of website design is to focus the efforts on building consistent rhythm across all pages of your site.
Your website home page is the place where the visitor decides what he will do, click on some of your links, or leave the site.
Often a customer will hold onto your company's brochure until its services are required. A brochure can also be converted to PDF format for download from of your website.
Reinforcing brands helps to solidify consumer loyalty.
Pantone colors are used by professional print shops around the world. They are universal colors that help designers, print shops and customers talk in one language.
A web site project starts with strategy and objectives and evolves into design, production, launch, and maintenance.
A basic principle of logo design is to practically design it so it can be affordably and easily used in a variety of mediums.
Wherever you place your company logo, it needs to be consistent in all usages so that people can always easily recognize it as your graphic design logo.
The first impression of your company for a customer will probably be your logo design, which they will use to make assumptions about your business.
Simplicity is one element all effective logo design samples have in common.
The graphic design jobs spectrum covers many areas, but are basically divided in three main areas: layout, multimedia and illustrating.
A logo design should clearly express a company's identity - who they are, what they do, how they work, how they want to be seen by the world.
No doubt, a web site is your corporate identity on the Internet; the impression it conveys holds the visitor's attention and makes them come back again and again.
If you sell products, a properly designed catalog is your key to success.
Your website home page should clearly indicate what the site is about.
The web has over two billion pages.
An ongoing design program which guides the look of everything from company stationery, logos and brochures, internet marketing communications, magazine layout, to print materials, signage, packaging, exhibits and presentation materials provides a clear, consistent image for your company or product.
A primary task of a logo design is to clearly distinguish a company from its competitors, which means a logo design should be unique, one-of-a-kind and ownable.
We believe that a web site should provide visitors with a comfortable and tasteful environment, being very clear at to what is being offered. We develop your site in such a way that it says trust, confidence and professionalism.
The most widely used of all logo types, the wordmark focuses on text and typeface but can incorporate other elements as well. A wordmark may be best suited for companies whose name effectively describes what they do (Office Max, Home Depot).