This week we decided to attach a special gift for our clients to our newsletter which consist in a $50 Gift Certificate to be used for any of your projects and for any of the excellent offers at www.logtechnology.com.
We hope this will be an excellent opportunity for you to develop design pieces that will reinforce the awareness of your brand, or just to start that project you’ve had in mind but haven’t been able to get it started yet. What is better, you can just copy the certificate and pass it on to a friend or colleague, and all copies will be valid!*
* Only one certificate per project is allowed and covers a maximum of the 25% of the total price. A project comprises the design pieces that belong to one single brand.
If you are interested in our brand new Search Engine Optimization (SEO) services, please feel free to contact our expert Pablo Ruzic at email@example.com
Do you need a logo, a brochure, a folder, a flyer, a website or anything related to graphic design or web development? Please call our sales team!
When facing to the development of a graphic design project for a company, many things must be taken into consideration, for instance: the publishing method, the functional features, the aesthetics and the usage of the design asked. The range of design pieces that a company can ask is extensive.
- Isologotypes and logotypes
- Flyers and brochures
- Web design
- Design and layout of newspapers, magazines, and books.
- Promotion campaigns and graphic media ads, street signs.
- Social interest campaigns
- Design of booths and trade shows.
- Packaging design.
- Multimedia and computerized communication design.
- Kinetic design for Movies, TV, Video, and Graphic Computing.
All of the items mentioned previously provide the solutions to visual communication problems, always in a creative way.
However, these items should not be thought as separate items. On the contrary, all of these different concepts form a whole. We should not use these elements as separate units; instead, designers tend to implement them as a group that we call corporate identity system.
Many times people focus all the communication on only one of these pieces or design aspects. Because of this, the identity loses variety and creativity, diminishing communicational effectiveness.
Think of a logotype for example. It is not possible that a single logotype can express the complete identity of a company: it can only express a part of it, probably the essence, but still, that is not enough. In order to build a real company identity, an identity visual system is a must.
These systems are made of single pieces that have a specific function. When they are used together, they create a general unified message. This is the true nature of visual identity systems, and the goal that LOG designers aim to. This way of working enables a broader and clearer effective communication: brand awareness in the minds of the company' prospects.
It is worth mentioning that a visual identity system does not need all of the elements mentioned. Each company will have to analyze which of the elements are the best to transmit their messages. Taking into consideration the variables such as space, time, materials, scale, and “virtuality”, the designers can develop the necessary items that will reveal the true nature of the firm and build the desired company identity in a cost-effective way.
In order to achieve that, the designer is a cultural operator key that, considering the different environments and variables, reaches an integral idea of the firm identity, creating the pieces that will fulfill the needs of the different companies.